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About Transactional WhatsApp

Transactional WhatsApp messages are automated, API-triggered messages sent to individual contacts based on specific actions they have taken. Examples include booking confirmations, one-time passwords (OTP), order updates, and appointment reminders. Unlike marketing messages, transactional WhatsApp messages are typically informative and triggered by user interaction, requiring pre-approved templates from Meta.

Cocoonmail API - Send Transactional WhatsApp

Read how to send transactional WhatsApp with our API.

Transactional WhatsApp Guide

Read our detailed guide for sending transactional WhatsApp messages.

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Why Transactional WhatsApp?

WhatsApp offers a higher open and engagement rate compared to traditional email, making it an excellent channel for time-sensitive transactional information.
  • High Deliverability: Reach users directly on their most-used messaging app.
  • Real-time Interaction: Instant delivery for critical updates like OTPs.
  • Rich Media Support: Send images, PDFs, and interactive buttons.

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Templates

Transactional WhatsApp messages require the use of pre-approved templates. These templates must be submitted to and approved by Meta before they can be used via the Cocoonmail API.

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Contacts

Sending a transactional WhatsApp message to a contact does not necessarily add them to your marketing audience, but it allows you to maintain a 1-to-1 communication channel for essential updates.