WhatsApp events notify your application about delivery, engagement, and subscription activity.

Supported Events

The system uses standard spelling whatsapp.message_received for incoming WhatsApp message events.

Reserved Headers

Every WhatsApp webhook request includes the following headers:

Example Payload


Common Use Cases

  • Customer Support Automation: Trigger support tickets or responses when an incoming message is received.
  • CRM Synchronization: Track WhatsApp interactions on customer timeline profiles.
  • Chatbot Workflows: Feed incoming messages directly into custom chatbot engines.
  • Sales Engagement Tracking: Track when users read or engage with template messages.
  • Customer Journey Analytics: Monitor read/delivery rates across WhatsApp campaigns.