Event Overview
The Checkout Completed event marks a successful sale. It is used to send order confirmations, thank-you messages, and start post-purchase engagement flows.Use Cases
- Order confirmation emails
- First purchase welcome series
- Payment method specific messaging
- Guest account creation prompts
- Cross-sell/upsell campaigns
- Review request scheduling
Event Attributes
Order Status Values:
pending- Awaiting processingconfirmed- Order confirmedprocessing- Being preparedshipped- Order shippeddelivered- Successfully delivered
paid- Payment successfulpending- Payment pendingfailed- Payment failed