Event Overview

The Checkout Completed event marks a successful sale. It is used to send order confirmations, thank-you messages, and start post-purchase engagement flows.

Use Cases

  • Order confirmation emails
  • First purchase welcome series
  • Payment method specific messaging
  • Guest account creation prompts
  • Cross-sell/upsell campaigns
  • Review request scheduling

Event Attributes

Order Status Values:
  • pending - Awaiting processing
  • confirmed - Order confirmed
  • processing - Being prepared
  • shipped - Order shipped
  • delivered - Successfully delivered
Payment Status Values:
  • paid - Payment successful
  • pending - Payment pending
  • failed - Payment failed

Payload Example