Event Overview

The Removed from favorites event can be used to clean up segments or understand if a user has lost interest in a particular product.

Use Cases

  • Win-back campaigns
  • Price drop follow-ups
  • Alternative product recommendations
  • Removal pattern analysis

Event Attributes

Removal Reason Values:
  • purchased - Item was purchased
  • too_expensive - Price too high
  • out_of_stock - Out of stock
  • changed_mind - No longer interested
  • found_alternative - Found better option
  • manual_removal - No specific reason
  • list_cleanup - Part of cleanup

Payload Example