Event Overview
The Removed from favorites event can be used to clean up segments or understand if a user has lost interest in a particular product.Use Cases
- Win-back campaigns
- Price drop follow-ups
- Alternative product recommendations
- Removal pattern analysis
Event Attributes
Removal Reason Values:
purchased- Item was purchasedtoo_expensive- Price too highout_of_stock- Out of stockchanged_mind- No longer interestedfound_alternative- Found better optionmanual_removal- No specific reasonlist_cleanup- Part of cleanup