Product rated

Event Overview

The Product rated event is vital for understanding customer satisfaction and gathering social proof. You can trigger “Thank you for reviewing” or “We are sorry you had a bad experience” flows based on the rating.

Use Cases

Thank you messages for reviews
Review published notifications
Reward distribution for reviews
Low rating customer service outreach
UGC collection for marketing

Event Attributes

Field	Type	Description
product_id	string	Unique product identifier
product_name	string	Display name of product
product_url	string	Direct link to product page
product_image_url	string	Product image URL
sku	string	Stock Keeping Unit
variant_id	string	Specific variant ID
variant_name	string	Variant description
brand	string	Product brand
category	string	Product category path
product_type	string	Type of product
price	number	Product price
currency	string	Currency code
rating_value	number	Numeric rating (e.g., 4.5)
rating_scale	integer	Max rating scale (typically 5)
rating_id	string	Unique rating identifier
review_title	string	Title of review
review_text	string	Full review content
review_id	string	Unique review identifier
review_status	string	Approval status
has_images	boolean	Review includes images
images_count	integer	Number of images
has_video	boolean	Review includes video
order_id	string	Associated order ID
purchase_date	string (ISO 8601)	Purchase date
verified_purchase	boolean	Verified buyer indicator
rating_source	string	Where rating submitted
is_first_review	boolean	First review by customer

Review Status Values:

published - Live and visible
pending - Awaiting approval
rejected - Rejected by moderator

Payload Example

{
  "attributes": {
    "product_id": "PROD-123",
    "product_name": "Leather Boots",
    "product_url": "https://example.com/products/leather-boots",
    "product_image_url": "https://example.com/images/boots.jpg",
    "sku": "BT-001",
    "variant_id": "VAR-BLACK-10",
    "variant_name": "Black - Size 10",
    "brand": "CocoonStyle",
    "category": "Footwear > Boots",
    "product_type": "Apparel",
    "price": 89.99,
    "currency": "USD",
    "rating_value": 5,
    "rating_scale": 5,
    "rating_id": "RATE-001",
    "review_title": "Great quality!",
    "review_text": "Absolutely love these! Best purchase ever.",
    "review_id": "REV-987",
    "review_status": "published",
    "has_images": true,
    "images_count": 2,
    "has_video": false,
    "order_id": "ORD-12345",
    "purchase_date": "2026-01-20T10:00:00+05:30",
    "verified_purchase": true,
    "rating_source": "product_page",
    "is_first_review": true
  }
}

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Event Overview

Use Cases

Event Attributes

Payload Example

​Event Overview

​Use Cases

​Event Attributes

​Payload Example

Event Overview

Use Cases

Event Attributes

Payload Example