Event Overview
The Checkout Started event is a critical signal for high-purchase intent. It is primarily used to trigger abandonment recovery sequences if the customer does not complete the purchase within a specified timeframe.Use Cases
- Checkout abandonment campaigns
- Multi-step abandonment recovery
- Guest checkout conversion
- High-value cart recovery
- Free shipping threshold messaging
Event Attributes
Checkout Step Values:
cart- Viewing shopping cartinformation- Entering contact/shipping infoshipping- Selecting shipping methodpayment- Entering payment detailsreview- Reviewing order