Event Overview

The Checkout Started event is a critical signal for high-purchase intent. It is primarily used to trigger abandonment recovery sequences if the customer does not complete the purchase within a specified timeframe.

Use Cases

  • Checkout abandonment campaigns
  • Multi-step abandonment recovery
  • Guest checkout conversion
  • High-value cart recovery
  • Free shipping threshold messaging

Event Attributes

Checkout Step Values:
  • cart - Viewing shopping cart
  • information - Entering contact/shipping info
  • shipping - Selecting shipping method
  • payment - Entering payment details
  • review - Reviewing order

Payload Example